How PA Explore discovered the path to successBy Pete Clifton, Editor-in-Chief 07/08/2020
We were delighted to learn that our new platform PA Explore had won the 2020 EANA Award for Excellence in News Agency Quality. Awarded by the European Alliance of News Agencies, the prize recognises editorial innovations which address problems facing the news industry.
What made PA Explore the winning project?
PA Explore – which gives customers access to all of PA’s content across words, pictures, video, graphics and social media – became more important than ever during the COVID-19 crisis as many of our customers shifted to homeworking. Designed to work across PCs, laptops, tablets and mobiles, journalists can easily find and download content directly from the site – which proved invaluable during the lockdown.
PA worked hard with customers to ensure that by mid-April some 5,000 journalists across regional and national newspapers, websites and broadcasters had been onboarded to PA Explore. Its accelerated launch helped us provide customers with an uninterrupted service during the pandemic.
To help the onboarding, I hosted a series of webinars to demonstrate the new platform, alongside meetings, email communications and new product guides. Our Customer Success Team was on hand to set up new users and offer other means of support, ensuring a smooth transition onto PA Explore.
What are the products housed within Explore?
Create: an innovative approach to the traditional “wire”, bringing all content assets together in one place. PA Create allows customers to view the latest stories and related assets in chronological order and search by specific topics, dates or geography to tailor coverage of developing stories. On-screen notifications and live news alerts are available 24 hours a day, 365 days a year, delivering the news as it breaks. Find out more here: /create/
365bet体育亚洲最大体育平台: a breaking news service for the digital age providing the latest words, pictures, graphics, video and social media as it comes in across News, Sport, Entertainment and City. Find out more here: /365bet体育亚洲最大体育平台/
Ready: fully enriched multi-media articles ready for immediate publication on customer websites. PA Ready offers hundreds of enriched stories every day containing words, pictures, video, graphics and social media. Find out more here: /ready/
Collections: sets of multimedia content around topical themes and significant events, combining the best of PA Media’s words, images, video and graphics as well as curated social media. Find out more here: /collections/
Video: our network of more than 100 multi-skilled video journalists cover diversified topics within the news agenda to provide high-quality content at speed. Our team specialises in on-demand video content to provide newsroom-ready raw footage, consumer-ready clips and bespoke packages. Find out more here: /video/